Current Website URLs:
Please include social sites (Facebook, Twitter, LinkedIn, Instagram, etc.)
What is the objective / purpose of the video:
This is a concise statement of the effect your video should have on viewers. It is typically expressed as an action, and it’s focused on what the video should make them think, feel, and do. (Example: We want people to be informed, have their hearts melted, and contact us for an in-person consultation at their earliest convenience.)
Who is your audience?
The more detailed the better. Describe the demographics. Explain how the audience may think, feel, and behave in relation to the issue you work for. What is their income? Where do they work? Where do they live?
What is the single most important thing to say?
In one sentence, what is the single most persuasive or most compelling statement you can make to achieve your objective? You may use a few sentences if absolutely necessary. (Example: Download our app to simplify and speed your online car purchase.)
What are some reasons why prospective clients may not have moved forward with your product/service in the past?
What fears do they have? What makes them hesitate? Have they doubted the success of your product/service?
What else will assist creative development?
Here’s where you can include any additional insights: a description of your brand, tag lines, creative input, call to action, expectation of results, and mandatory elements such as your logo and web address.