JOURNEY SEVEN

Creative Brief - Non Profits

CREATIVE BRIEF (NON-PROFITS)

Your Creative Brief (a.k.a. Discovery Form) gives us a detailed understanding of what your non-profit wishes to accomplish with your video. As we like to say, planning is everything. By completing the Creative Brief we will be able to thoroughly examine your objective and create a better outcome for your video.

Please use the form below. If you wish to use a Word Document instead please download a desktop version at the following link and e-mail to james@jamesleephotos.com: Creative Brief (Non-Profits) - Word Document Version.

 
Name *
Name
Phone
Phone
Please include social sites (Facebook, Twitter, LinkedIn, Instagram, etc.)
OVERVIEW | GOAL | DIRECTION
This is a concise statement of the effect your video should have on viewers. It is typically expressed as an action, and it’s focused on what the video should make them think, feel, and do. (Example: We want people to be informed, have their hearts melted, and contact us for an in-person consultation at their earliest convenience.)
The more detailed the better. Describe the demographics. Explain how the audience may think, feel, and behave in relation to the issue you work for. What is their income? Where do they work? Where do they live?
In one sentence, what is the single most persuasive or most compelling statement you can make to achieve your objective? You may use a few sentences if absolutely necessary. (Example: Download our app to simplify and speed your online car purchase.)
PRACTICAL AND EMOTIONAL REASONS TO BELIEVE IN YOUR MESSAGE
What fears do they have? What makes them hesitate? Have they doubted the success of your product/service?
Our video needs an element of:
Energy Level / Voice / Music:
Here’s where you can include any additional insights: a description of your brand, tag lines, creative input, call to action, expectation of results, and mandatory elements such as your logo and web address.
WHAT IS THE CALL-TO-ACTION
Choose from the following:
BRANDING GUIDE
PHOTO AND VIDEO REFERENCES
Date
Date