Current Website URLs:
Please include social sites (Facebook, Twitter, LinkedIn, Instagram, etc.)
OVERVIEW | GOAL | DIRECTION
What is the objective / purpose of the video:
This is a concise statement of the effect your video should have on viewers. It is typically expressed as an action, and it’s focused on what the video should make them think, feel, and do. (Example: We want people to be informed, have their hearts melted, and contact us for an in-person consultation at their earliest convenience.)
What are the 3 biggest problems you solve for your customers? What are the solutions you bring to the market?
Who is your audience?
The more detailed the better. Describe the demographics. Explain how the audience may think, feel, and behave in relation to the issue you work for. What is their income? Where do they work? Where do they live?
What is the single most important thing to say?
In one sentence, what is the single most persuasive or most compelling statement you can make to achieve your objective? You may use a few sentences if absolutely necessary. (Example: Download our app to simplify and speed your online car purchase.)
PRACTICAL AND EMOTIONAL REASONS TO BELIEVE IN YOUR MESSAGE
Explain why the viewer should believe what you say:
What are some reasons why prospective clients may not have moved forward with your product/service in the past?
What fears do they have? What makes them hesitate? Have they doubted the success of your product/service?
What else will assist creative development?
Here’s where you can include any additional insights: a description of your brand, tag lines, creative input, call to action, expectation of results, and mandatory elements such as your logo and web address.
WHAT IS THE CALL-TO-ACTION
If other, please describe below:
Please provide us details on media, size, color palette for your finished art:
The three main colors / color codes your brand uses:
Font name and sizes your brand uses:
PHOTO AND VIDEO REFERENCES
Please add URL’s to photos or videos you would like to emulate or appreciate. We would like to discuss why you like these videos, so please include description of what you like such as tone, mood, humor, etc.
Thank you for submitting your creative brief!